Globus Design

I've posted before about Globus (I pronounce it GLOB-us in my head) before, but to recap it is the delectable food mecca located a ten minute walk from our apartment. Waaaay to close for responsible decision making.

We've come up with a strategy: save some money from the food budget each week so that at the end of the month we can go to Globus and splurge on irresponsibly delicious food items. This plan also keeps us from accidentally wandering in midweek (disaster) and allows us to have a pretty spectacular feast once a month.

The thing that makes Globus even harder to resist is the package design for their store-brand products. It's simple and lovely and makes their products really stand out on the shelf (and shout things like "take me home! Love me! I will make your spice rack look like a whimsical fairyland!). I particularly love the illustrations.

That apricot yogurt is not messing around. I wish I was eating it right now. Alas, there is much of May to go...

postering: part 3

The poster for Proof turned out to be quite a challenge. Another play that has a stigma attached to it - since it's about a mathematical proof, people expect to see, well...numbers. After talking it over with the director, I decided to hand write actual proofs to create the title of the play. We wanted to convey the questioning that is present throughout the play as well as the look of notepaper that has been sitting, forgotten in an office for years. 

My regret on this poster is that in all the hours I spent copying down proofs, none of it osmosed into my brain. It still all looks like an alien language to me. 

Ah well. We can't all be mathematical geniuses.

wishbone identity

Wishbone has gone through a lot of cosmetic changes in the three years since its inception. As we have slowly but surely figured out ourselves as a company, our logo has reflected those changes. This year I wanted to distill all the past explorations into something that will grow with us for years to come.

Our season theme for 2011-2012 is dedicated to the lost and wandering which also fits in with the company's mission of seeking pleasure on one's journey regardless of the destination. Using photographs I took of us at last years shoot, I created a visual interpretation of the theme that can be used on all our marketing materials this season. At the time I took these 'walking' shots I had no clear idea of how I wanted to use them. When we landed on the theme for the season everything clicked into place.

For the first time ever, we decided to create some giveaways and collateral to promote the company. I designed these buttons and have been pinning them everywhere. They are tiny and somewhat disarming in their cuteness.

We also ordered stickers which are further contributing to the thrill factor.

aaaand business cards. I wanted to keep them very simple, but unique. I should probably get on the ball and order my own!

I think our season is off to a good start :) 

postering: part two

This is another of the season posters that I designed for Clemson's performing arts department. The Children's Hour is the story of two teachers who run a boarding school and whose lives are torn apart by the actions of one malicious pupil. We wanted to use the poster as a way to convey something that was both reminiscent of childhood but sinister at the same time.

I decided to experiment with the paper chains that children make and created one of girls holding hands and then began tearing and crumpling them to get the effect I wanted. Photographing them gave the whole piece this nice, shadowy effect. Mission accomplished.