wishbone identity

Wishbone has gone through a lot of cosmetic changes in the three years since its inception. As we have slowly but surely figured out ourselves as a company, our logo has reflected those changes. This year I wanted to distill all the past explorations into something that will grow with us for years to come.

Our season theme for 2011-2012 is dedicated to the lost and wandering which also fits in with the company's mission of seeking pleasure on one's journey regardless of the destination. Using photographs I took of us at last years shoot, I created a visual interpretation of the theme that can be used on all our marketing materials this season. At the time I took these 'walking' shots I had no clear idea of how I wanted to use them. When we landed on the theme for the season everything clicked into place.

For the first time ever, we decided to create some giveaways and collateral to promote the company. I designed these buttons and have been pinning them everywhere. They are tiny and somewhat disarming in their cuteness.

We also ordered stickers which are further contributing to the thrill factor.

aaaand business cards. I wanted to keep them very simple, but unique. I should probably get on the ball and order my own!

I think our season is off to a good start :)