Wishbone has gone through a lot of cosmetic changes in the three years since its inception. As we have slowly but surely figured out ourselves as a company, our logo has reflected those changes. This year I wanted to distill all the past explorations into something that will grow with us for years to come.
Our season theme for 2011-2012 is dedicated to the lost and wandering which also fits in with the company's mission of seeking pleasure on one's journey regardless of the destination. Using photographs I took of us at last years shoot, I created a visual interpretation of the theme that can be used on all our marketing materials this season. At the time I took these 'walking' shots I had no clear idea of how I wanted to use them. When we landed on the theme for the season everything clicked into place.
For the first time ever, we decided to create some giveaways and collateral to promote the company. I designed these buttons and have been pinning them everywhere. They are tiny and somewhat disarming in their cuteness.
We also ordered stickers which are further contributing to the thrill factor.
aaaand business cards. I wanted to keep them very simple, but unique. I should probably get on the ball and order my own!
I think our season is off to a good start :)












On September 2, my theater company is opening our second ensemble developed show at the 2011 Chicago Fringe Festival and needless to say, we are pretty stoked. SPANDEX evolved from a conversation that took place waaaaaay back when Wishbone was not even in its infancy yet. My friends and I were discussing the role of superheroes throughout history and how the story-lines of many of these heroes paralleled what was going on in the world at the time. We began to wonder what a modern superhero would look like and became quite fascinated with the idea.